WaitState

Your app has wait states.
They should be making you money.

Run non-invasive ads at the right moments. Your company keeps 70%.

Without WaitState

Thinking
Write · 2.8s

With WaitState

Chipotle logoChipotle · Hot food near you right now. chipotle.com
Write · 3.7s

Works in any app with a wait state — AI tools, video editors, data platforms, and more.

For app builders

For brands

Free to add. No product changes required. Your company keeps 70% of all revenue generated.

See the integration code
import { WaitState } from '@waitstate/sdk'

const ws = new WaitState({
  appId: 'app_xxx', 
  apiKey: 'key_xxx'
})

ws.impression() // wait state begins
ws.complete() // wait state ends

Be among the first companies to monetize their wait states.

For app companies

A new revenue stream.
Zero product changes.

Your users are already waiting. Every time someone uses your app and waits for something to process — AI responding, video rendering, data loading — that moment is worth money. Right now your company gets nothing for it.

Add WaitState and every one of those moments generates revenue. One line of text shown to your user. Your company keeps 70% of what it earns. No changes to your product. No disruption to your users. Just revenue you weren't getting before.

Whether you have 10,000 users or 10 million — the wait states are already there. We just make them pay.

3 lines of code to add

Your company keeps 70%

Under 10KB — no performance impact

Live in one day

Estimate your new revenue stream

100K

5

Your company could earn est.

$84,000 per month

These are estimates based on current network averages. Actual earnings depend on your user base and app category.

Wait states this month

0

Earnings this month: $84,247.80

Verified rate: 97.3%Next payout: Jun 30

Live market

Updating
  • $8.50/ 1kChipotle · Hot food near you right nowlive · 42,891
  • $7.20/ 1kNotion · Your team's knowledge, finally in one placelive · 28,104
  • $6.80/ 1kDuolingo · 5 minutes a day. Learn a language for freelive · 19,337
  • $5.50/ 1kRamp · Save time and money on business spendlive · 14,220
  • $5.00/ 1kLinear · Issue tracking built for speedlive · 11,008

Example dashboard view — live bids ranked by price across the network.

Campaign performance

48,320 / 50,000 moments delivered

Verified: 47,891 (99.1%)

AppMomentsVerified
AI Writing Tool18,20499.3%
Code Assistant16,89198.8%
Video Editor13,22599.4%

Example dashboard view — your campaign delivery and per-app breakdown.

For brands

Reach people at exactly
the right moment.

Perfect for your product.

Most ads interrupt. WaitState ads arrive at the one moment when a person is already stopped — waiting for something they asked for. That moment belongs to you.

A restaurant can reach hungry people nearby at 6pm. A travel brand can reach someone who just asked AI to plan a trip. An energy drink can reach someone working late. A bank can reach someone thinking about money right now.

You don't just reach people using apps — you reach them at the exact moment your message is most relevant. That targeting doesn't exist anywhere else.

Starter

$500

10,000 verified moments

Join the waitlist →

Growth

$2,000

50,000 verified moments

Join the waitlist →

Scale

$10,000

300,000 verified moments

Join the waitlist →

Enterprise

Custom

Talk to us about volume

Join the waitlist →

Every moment verified. You see exactly which apps showed your ad. No guessing. No unverified spend.

Built for companies that value trust.

No fake views

Three checks run on every single moment. The SDK confirms something real is processing. Our server checks the timing makes sense — too fast or too slow gets filtered. We watch for unusual patterns over time. Your brand sees real and total numbers in separate columns. Always.

You see everything

You see exactly which apps showed your ad, how many people saw it, and how many clicked. No black box. No mystery spend. Every dollar accounted for. Full app breakdown in every report.

Enterprise ready

SLA-backed uptime. Dedicated account manager for Scale and Enterprise plans. Custom contracts available. Data processing agreements on request. SOC 2 compliance in progress. Built to pass your procurement process.

Anything where users wait for processing. AI apps, video editors, data platforms, creative tools, coding assistants — if your app makes users wait, WaitState works.

Your wait states are already there.
Let's make them work for you.

You built an app people use

Be first to monetize your wait states. One SDK integration when we launch — no commitment today.

You want to reach people at the right moment

One line of text. Shown when people are already stopped and paying attention. Verified moments only.